I think, the easiest and the cheapest way to promote your website, product, etc is to write it onto the money (literally) and have others to look at it. If its a website URL, i am sure that at least 1 in every 100 people (hopefully) will look at it but i personally saw website address on a money bill and never got around to look at it. however, it was something like "track where this money been" kind of things.
http://www.wheresgeorge.com
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